Nintendo’s highly anticipated smartphone game Super Mario Run finally launches today for iOS. The game also looks to be getting set for an incredible reception—profit-wise, research firms such as SuperData are expecting the game to peak just as Pokemon Go did back in July.

With its official release date being today—and free to download—the game you’ll be downloading will only be a short “Unlimited Access” version. For its full experience, the game will run you $10 USD, Nintendo has also announced the game will require an internet connection to play.

SuperData CEO Joost van Dreunen added the following in a statement on the game’s prosperous start

“After a long period of having no clearly defined mobile strategy, Nintendo is entering the mobile games market at an opportune time. Right as the market is cluttered by an abundant offering, the Japanese giant enters with a highly visible franchise. Beyond the success for Nintendo, other publishers will be watching to see if a $10 premium model will work on mobile from here on out.”

“The nostalgia factor plays a key role here, as an entire generation of gamers suddenly, and finally, finds itself able to play one of their childhood franchises on their phone, two weeks before the holidays.”

Nintendo has also announced there’s already a free playable DLC character; Toad. Granted you’ll need a My Nintendo account in order to receive and redeem that specific download.

Super Mario Run is at the moment only available for iOS devices. Click here for our latest article on the game’s new Gameplay Tutorial Trailer.

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