Super Mario Run releases for iOS mobile devices later this year. Nintendo are hoping that the advent of the loveable Italian plumber into the app store will cause as big a splash as the stand out mobile app of this year, Pokemon GO.

In an interview with Bloomberg, Nintendo President Tatsumi Kimishima described how his company are using the Augmented Reality sensation that is Pokemon Go, as a driving force for its future game releases on mobiles. He has high hopes for Mario, saying that more and more people are looking to their phone as a genuine form of gaming.

Super Mario Run already looks set to be popular. Kimishima explained that over 20 million people have signed up to receive notification of any release news. He also thinks that popularity in this new area will help Nintendo with its sales of Wii U, 3DS and the forthcoming Switch console.

Mario is one of Nintendo’s top selling points, described as “very important intellectual property” by the company chief. He hopes that the new game which will first come to iPhone and iPad, can be played and enjoyed again and again. The app is set to be free to download, allowing players to progress a certain amount before having to make an actual purchase. There is also supposed to be no in app purchases once a player has paid for full access. Something which Nintendo thinks gives piece of mind to parents of children, who will no doubt enjoy hours of play time on the game.

In a recent presentation, Tatsumi Kimishima said that Super Mario Run has “the core essence of what makes a Mario game a Mario game.” If that gets you interested in the prospect of having Mario on your phone, then the wait is nearly over. It is set for release in over 150 countries from this December. We are still awaiting an announcement for any Android release.

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